Changing Trends In Advertisement Strategies Of Virgin Atlantic Marketing Essay

Changing Trends In Advertisement Strategies Of Virgin Atlantic Marketing Essay The main aim of the research is to explore the changing trends in advertisement strategies and to evaluate the impact on customers in competitive market. Research Objective: To explore the changing trends in advertisement strategies of Virgin Atlantic To identify the key features in Virgin advertisements that attracts customers To explain the impact of changed advertisement strategies on customers preference Definition of Advertisement strategy: An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. Research Questions What are the current advertisement trends in airline industry? How does the advertisement strategy of Virgin Atlantic influence customer’s preference? Introduction: Background of research In this research, researcher is going to explore the changing trends in advertisement strategies of Virgin Atlantic Airways. Researcher wants to identify those key elements that influence customer’s attraction towards Virgin Atlantic Airways. Researcher will adopt different tools and techniques to gather primary information. Conceptual Framework: Definition:† A theoretical structure of assumptions, principles, and rules that holds together the ideas comprising a broad concept.† In this particular research; researcher explore the changing trends in advertisement of Virgin Atlantic and explain the impact on customer preference. The conceptual framework of this research is based on five different steps. In the first step researcher explains the aim and objective of the research. The first introduction step also contains the brief introduction of company. In second phase researcher critically evaluates the literature review related to his research .in this phase researcher studied different articles, journals to get the understanding of different thoughts and assumptions related to his research problem and the n end up with the conclusion. Third phase of this research paper is most significant because it explains the different methodologies and tools used by researcher to get his objective. In this step researcher describe his research methodology, strategy, philosophy, approach and data collection method for primary information. The forth phase of this research is data analysis. In this section researcher compiled the relevant information gathered from different respondents through questionnaire and then presented in the form of graphs And at the end researcher give conclusion and recommendation to support his research and then further explains the outcome. . Background of Virgin Atlantic: In early 80’s Randolph Fields gave idea to Richard Branson of starting Virgin Atlantic Airways. Virgin Atlantic Airways Original known as British Atlantic Airways, The first flight of Virgin Atlantic’s was from Gatwick to Newark on their only 747 on 22nd June 1984. Two years after their f irst flight to Newark, Virgin present a planned service to Miami in 1986, and later on with Orlando in 1988. By the end of the 1980’s, Virgin introduced new long haul flights to Tokyo, JFK and Los Angeles in May 1989 and August 1989 respectively. Virgin Atlantic’s is recognized by their innovative strategy, and the severe competition with BA on the transatlantic routes has pushed forward services unlike any other carriers in the world. Virgin was the first international passenger carrier to present personal in-flight entertainment systems in lower class, and then they have specify business class approaching it way beyond the expectations. Virgin Atlantic’s is always remain in media due to their innovative and appealing advertisements.