History of Development Exxon Mobil Research Paper

History of Development of Exxon Mobil - Research Paper Example In 1870, Standard Oil Company with Rockefeller and his associates transformed the Exxon Mobile and the combined facilities became the main basis of what had been known as the largest refining capacity of any single company in the world. Standard had been carried as a name due to fact that the word means uniform which pertains to the quality of the oil products. In the same decade, specifically in 1879, the Standard Oil Co. owned a significant part of the Vacuum Oil Company, a pioneer in lubricant products. The company which was established by Matthew Ewing and Hiram Bond Everest was known for products such as the revolutionary Gargoyle 600-W Steam Cylinder Oil (ExxonMobil Site). In the same year, the Standard Oil Trust had been established in cooperation with 30 affiliated companies (Tracy, Tordo and Arfaa 15). In the next decade, 1880, the domestic share in the refining of the company increased to 95 percent (Tracy, Tordo and Arfaa 15). In 1882, the Standard Oil products were used for Thomas Edison’s first central generating system. In the same year, the Standard Oil Companies in New Jersey and New York were included in the Trust. The headquarters of Standard Oil Trust then moved to Broadway, New York in a 9-story office which became one of the most important landmarks in the city. Also in the same year, the Gargoyle Arctic was developed by Vacuum and used for new designs of generators and motors for a maximum speed of 1000 rpm (ExxonMobil Site). The new century still opened new opportunities for the company. In 1903, the Wright brothers were included in the loyal clients of Jersey Standard fuel and Mobiloil lubricants by Vacuum.

McDonalds wishes to rework on its restaurant interiors Essay Example for Free

McDonalds wishes to rework on its restaurant interiors Essay McDonalds is the worlds leading global foodservice retailer with more than 33,000 locations in 118 countries. McDonald’s has several company owned stores, but uses Franchising for both domestic and international expansion. McDonalds India was set up as a 50:50 joint-venture between McDonalds at a global level and regional Indian partners such as Hardcastle Restaurants Private Limited in western India, and Connaught Plaza Restaurants Private Limited in northern India. McDonald’s currently has over 220 restaurants in the country. McDonalds doesn’t provide any financial assistance and absentee ownership of finance is not allowed. Also, the financial requirements are quite steep. MFY- for implementing the MFY (Made for You) option for customers, the franchises are required to upgrade their equipment at their own expense. This caused some problem with maintaining standard service across all outlets. Pricing and menu may also be a point of difficulty for the franchiser and franchisee as prices vary between companies owned and franchised stores. Inconsistent standards- There are several instances of poor service or disgruntled customers complaining about the quality of food served. This is because it is difficult to enforce the exact same standards in all franchised stores. McDonald’s aims to provide 100 percent total customer satisfaction. In order to achieve this goal , McDonald’s relies on its operating philosophy based on QSC V – Quality, Service, Cleanliness and Value. McDonald’s believes that customer satisfaction is crucial to the success of the brand and all Restaurants must perform to the standards. These standards are used in both company owned and franchised restaurants. QUALITY Best ingredients: This is achieved by its commitment to sourcing all its requirements from local farmers and suppliers. Before entering India, the company spent six years and Rs. 450 crore toset up its supply chain. In India McDonalds pioneered the cold chain management which helpskeep vegetables and processed products safe for a longer time. Preparation Standards: Best quality standardized ingredients ensure standardized preparation standards can be followed. Every product has a fixed procedure of preparation. However, newer McDonald’s stores offer MFY (Made for You) where the product is made only after the order is placed. Other standards: * FIFO: (First in first out) for all inventories. * Reverse osmosis water treatment plant: Best technology for water purification at every outlet to provide water. Strict standards for vegetarian products including eggless mayonnaise and eggless ice-cream. SERVICE * Soft standards: * Welcome every customer with a smile and are genuinely friendly at all times * Deliver consistent standards of hospitality Seize opportunities to interact with customers in a personal and positive way * Be well informed about product contents and nutritional information * Always appear clean and well groomed. * Hard standards: * Serve fresh and hot * Serve within one minute of receiving order or give a free coke. This is implemented in a few outlets and is not applicable during peak hours. * Cleanliness and Hygiene * The counters, tables, floor area are to be kept clean at all times. * All staff required to cover their heads and wear gloves when within preparation area. * All these standards are evaluated by mystery shoppers and rated. This is called a RVR Restaurant Visitation Report) which provides a snapshot of the stores performance over a period of a few hours. The stores are graded either A, B, C or F. Facility Exterior: Exterior Design: McDonalds design exhibits a sense of â€Å"Forever Young† look with bright red and yellow colours appealing to the children and establishing its family restaurant positioning. The building provides a practical, contemporary design that aligns with the McDonalds brand essence while accommodating the latest operational and consumer experience standards. Their mascot Ronald Mcdonald is also present outside each of their restaurants. McDonalds always have all glass restaurants. McDonalds has always clearly identified and managed the various clues that customers use to form the impressions and feeling about their company. In addition to this, McDonalds has separate take away counters in order to save time of their patrons. Signage: All of McDonalds external signage reads as, â€Å"McDonalds-Family restaurant. Also keeping in mind with the local language, all McDonalds restaurant have their name boards in Hindi. McDonalds strongly believes in adhering to the local sentiments and hence none of the outlets in India sell Beef products and every restaurant has this mentioned. Also McDonalds, strongly believes in glass branding for any new products or services they offer. Most of the communication is designed to cater to local tastes and preferences. Parking/Landscape/Surrounding Environment: All McDonald outlets are located are accessible and present everywhere thus capitalizing on brand recognition. Most of the McDonalds have their own restaurants and hence the seating space available is exclusive to McDonald’s patrons. Also McDonalds offers proper parking facilities for its highway restaurants. Facility Interior All McDonalds outlet are standardized in terms of layout and have proper in-store branding. The â€Å"Young and Cheerful† design concept is a progressive, youthful, and energetic environment with open views for social interaction. All McDonald outlets are huge with proper aisles and passages with appropriate signage for seating arena, lavatories, wet floor and food counters. McDonalds has a Made for You food preparation platform.MFY is a unique concept (cooking method) where the food is prepared as the customer places its order. This cooking method has helped McDonald’s further strengthen its food safety, hygiene and quality standards. McDonalds also has illuminated Menu boards that offer a mix of both vegetarian and non vegetarian burgers along with other savories and drinks. McDonalds also has proper queues for placing order and often there is a executive who assists you in order placing. Also McDonalds gives toys for children thus making them wanting to come back. The other visible cues are color, lighting, in-store music, employee uniforms and trays with literary. McDonalds has ample in store lighting and directly inï ¬â€šuences an individual’s perception of the deï ¬ nition and quality of the space, inï ¬â€šuencing his or her awareness of physical, emotional, psychological, and spiritual aspects of the space. The bright McDonald stores ensure prompt handling and evaluation of products. In all McDonald stores the lighting is perceived as more pleasant than other fast food environments. The color scheme that McDonalds uses exhumes cheerfulness and warmth. Red depicts vibrance, cheerfulness while yellow depicts friendliness and brightness. At McDonalds, music is a positive auditory cue stimulating specific consumer behaviour and emotions. Music appears to influence buyer-seller interaction. There is audio played about the latest offers and products. Also a balance and constant sound creates a pleasant sound environment. All employees at McDonald are provided with uniforms and name badges along with caps with McDonald signature â€Å"M† arch. Employees are also trained with appropriate soft skills to address customers. Every employee or front line executive greets the customer and exchanges pleasantries, which makes them happy. Service quality gap: The five gaps that organizations should measure manage and minimize: Gap 1 (Listening gap) is the distance between what customers expect and what managers think they expect Clearly survey research is a key way to narrow this gap. Gap 2 (standard and specification gap) is between management perception and the actual specification of the customer experience Managers need to make sure the organization is defining the level of service they believe is needed. 29 Gap 3 (performance gap)is from the experience specification to the delivery of the experience -Managers need to audit the customer experience that their organization currently delivers in order to make sure it lives up to the specification Gap 4 (communication gap) is the gap between the delivery of the customer experience and what is communicated to customers All too often organizations exaggerate what will be provided to customers, or discuss the best case rather than the likely case, raising customer expectations and harming customer perceptions Gap 5 is the gap between a customers perception of the experience and the customers expectation of the service Customers expectations have been shaped by word of mouth, their personal needs and their own past experiences. Routine transactional surveys after delivering the customer experience are important for an organization to measure customer perceptions of service Service Quality dimensions Tangibles : Physical evidence of service Reliability : Consistency of performance and dependability Responsiveness : Willingness/readiness of employees to provide service in timely manner Credibility : Trustworthiness, believability, honesty Security : Freedom from danger, risk, doubt, assurance guarantee, Certification Competence : Possession of required skills to perform service Access : Approachability and ease of contact Empathy Courtesy : Politeness, respect, consideration, friendliness Values: They place customer experience at the core of all they do: They believe customers are the reason for their existence. They demonstrate their appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Their goal is quality, service, cleanliness and value (QSCV) for each and every customer, each and every time. They are committed to their people. They provide opportunity, nurture talent, develop leaders and reward achievement. They believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to their continued success. They believe in the McDonald’s System. McDonald’s business model, depicted by their â€Å"three-legged stool† of owner/operators, suppliers, and company employees, is their foundation, and balancing the interests of all three groups is the key. They operate their business ethically. Sound ethics is good business. At McDonald’s, they hold themselves and conduct their business to high standards of fairness, honesty, and integrity. They are individually accountable and collectively responsible. They give back to their communities. They take seriously the responsibilities that come with being a leader. They help their customers in building better communities, support Ronald McDonald House Charities, and leverage their size, scope and resources to help make the world a better place. They grow their business profitably. McDonald’s is a publicly traded company. As such, they work to provide sustained profitable growth for their shareholders. This requires continuous focus on their customers and the health of their system. They strive continually to improve. They are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation. McDonald’s is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. That’s why we work with their employees, franchisees, and suppliers to serve a balanced array of food choices and provide the nutrition informa tion needed for customers to make sound decisions. At the restaurant level, McDonald’s is focused on energy conservation, sustainable packaging, and waste management. They are dedicated to innovate and improve their operations in order to build an even more sustainable, environment friendly and profitable business. And will continue to re optimize their menu, modernize the customer experience, and broaden accessibility to their brand, so that consumers will always enjoy the maximum McDonald’s experience. Service Blueprint: Loopholes in service operations: A research report released Thursday by Dunnhumby, highlighted by The Wall Street Journal, elucidates that in reality the customer eating experience is becoming more and more important to consumers. With so many fast-food options available, they make their decisions based on loyalty — and a significant portion of this support is garnered through a chain’s friendly customer service and good eating experience. It is without doubt that McDonald’s is still winning over Americans with its cheap Dollar Menu offerings and convenient drive thru service. But its poor customer-service scores are ultimately hurting its sales– a certainty supported by the Dunnhumby report that demonstrates that restaurants with higher customer-service scores tend to show higher comparable sales growth over a two-year period. Thus, if the world’s largest restaurant chain wants to maintain its edge over competitors, it must not only focus on price and promotions, but also the expe rience it offers to customers every day. And McDonald’s executives agree. The Wall Street Journal explains that in a webcast these executives held with franchise owners in March, they called its service â€Å"broken.† The number of customer complaints related to friendliness issues have only increased, and complaints about speed of service also â€Å"have increased significantly over the past six months.† Is it then perhaps possible that customers are becoming more accustomed to the friendly service and loyalty rewards they receive at other growing chains like and then less tolerating of the subpar services they encounter at other fast food chains? With respect to the services provided by McDonalds, the following management issues were observed McDonalds wishes to rework on its restaurant interiors and match up to those of its self owned restaurants, However the problem that they have encountered is that franchisee owners are unwilling to invest in interior design. McDonald’s has introduced MFY (Made for You) whereby the burgers are made after the order is placed. However, the franchises are required to upgrade their equipment in order to follow this. The franchisees are not willing to incur such expenditure which poses a problem to McDonald’s. We normally observe the customary trend of people queuing outside McDonalds especially during the weekends. This is due to the limited capacity space in the restaurants. This has been a persistent management problem for McDonalds. Even though the management at McDonalds has been trying to search for a solution for the same, it fears doing so pertaining to cost issues.

Becks Music :: essays research papers

Music is central to my life. Without music, the world would be naked, cold, and quiet. Music can set the rhythm for a long day of work, the mood for a date, for a party, for your whole life. It can wrap you in a blanket of comfort when you are lonely, or inspire you when you are down. Music is a vehicle for expressing love, telling a story, or showing happiness. My love for music has grown immensely throughout the past few years and continues to grow without bounds. Playing musical instruments, such as the piano and guitar, has deepened my appreciation for the sounds I hear when I listen to music. From personal experience playing in concerts and writing my own songs, I have captured the views of both sides of music's artistic prism: creation and presentation. Creation, I have learned, can be a tremendously tedious task. It involves much more than perseverance and determination. Creating music requires the harmonious articulation of one's feelings and thoughts through instrumental or vocal sounds. There is no one who accomplishes the feat more cleverly than Beck.Beck Hansen, known as Beck, is a musical genius who performs an unparalleled, funky, and melodic music style. At the age of 29, he has produced six full albums and will soon be releasing his seventh. Beck has become an inspirational icon among rising musicians and has defied the classification system of musical genres. Much disagreement has arisen over what kind of music it is that Beck performs, but the resistance to classification is what makes it unique. He merges coinciding genres, such as psychedelic hip-hop, folk, rap, and country, to define his own genre. Beck's dynamic music adjusts to the latest musical trends and builds off of talent from past generations. Like a catfish feeding on the bottom of a lake, Beck's music feeds off of the styles of other successful musician, such as Bob Dylan and The Beastie Boys. However, this does not mean that Beck is a copycat artist. It means that his music is based on a collaboration of the sounds of the world, and this makes his music very diversified. Beck is one of the most original musicians of all time, and to classify him as anything but a genius would be even more absurd than Beck himself. He is always "courting cultural disaster, and part of his genius is that he's always on the verge of making a complete ass of himself"(Rotundi).

Ratio Analysis on Literature of Review Essay

I also declare that I have done my work sincerely and accurately even then if any mistake or error had kept in it, I request the readers to point out these errors and guide me to remove these errors in future. Presentation Incharge Signature of the Candidate Practical work experience is the integral part of individual learning. An individual who is learning managerial concepts has to undergo this practical experience for being a future executive. It is the result of various factors. Primarily because of rising cultivations of BT. cotton (Bacillus thuringnsis) and reduce the farmers input costs, while the yield as well as quality are substantially much larger compared to traditional varieties. In view of this development, the cotton cultivation acreage has been steadily going up in India. The farmers have become more knowledgeable to follow scientific methods to cultivate high yielding long staple cotton varieties. Besides individual mills are also simultaneously taking steps to improve the cotton production along with Technology Mission on cotton (TCM), the cotton development research Associations of organizations (CITI), South Indian Textiles Mills Association (SIMA) and Kerala State Textile Corporation (KSTC). The resultant factor is quality and quantity of raw material supply has substantially improved in the country. Due to globalization of our economy, the conscious of quality inputs and pricing have become competitive to the international standards and prices. Supply of quality raw material availability sources of raw material from major cotton exporting countries. Every organization is a deliberate and planned Endeavour of people whose common goal can be achieved through attainment of targets and goal by individual members in it. No organization can survive for long unless it takes care of prudent utilization of resources particularly human resources. In brief, good business is generally the result of good organization which can emerge only if it consists of good people who work together as a team. The textile industry occupies a unique place in our country. One of the earliest to come into existence in India, it accounts for 14 per cent of the total industrial production, contributes to nearly 30 per cent of the total exports and is the second largest employment generator after agriculture. The Indian textile industry is one of the largest in the world with a massive raw material and textile-manufacturing base. Indian economy is largely dependent on the textile manufacturing and trade in addition to other major industries about 27 per cent of the exchange earning are on account of export of textiles and clothing alone. In India organized textile mill sector has increased from 1787 in 2003-04 to 1789 in 2004-05. During the year 2003-04 the production of yarn was 3051. 07 million kg and it had increased to 3220. 59 million kg in 2004-05. The number of workers worked in textiles mills during the year 9, 18,000. India has the second-largest yarn-spinning capacity in the world (after China), accounting for roughly 20 percent of the world’s spindle capacity. India’s spinning segment is fairly modernized; approximately 35 to 40 percent of India’s spindles are less than 10 years old. During 1989-98, India was the leading buyer of spinning machinery, accounting 2003-04 was 9,28,000 and it have decreased during the year 2004-05 was for 28 per cent of world shipments. India’s production of spun yarn is accounted for almost entirely by the organized mill sector, which includes 285 large. Man-made fibers, wool and silk segment grew by modest 4. 5 per cent per annum during the 5-year period 2000-01 to 2005-06. During the first year of quota-free global trade, production increased leaps and bounds. Textiles production increased 10 per cent over 2004. The growth was fuelled by a 22 per cent rise in production of other textiles (including apparels). Cotton textile also posted an increase of nine percent. In the last six years, an estimated US$ 6. 7 billion has been invested in the textiles sector, aided by the Technology Up gradation Fund (TUF) scheme. The TUF scheme expires in March next year (2007) and the quotas on China will be lifted in 2008. Hence, companies will continue to add capacities over the next year. Also, according to CRISIL, the sector is likely to rise over US$ 3. 5 billion from the capital markets in the next few years. The cotton textile industry, one of the oldest and major consumer industries in India, has assumed national importance by virtue of size, investment, output and employment. The industry produces a wide range of fabrics to suit specific needs of consumers. Further, the cotton textile industry occupies a pre eminent place in the Indian economy by contributing a major share and to the countries industrial production and providing cloth to its millions. The industry also serves by providing direct employment to 60, 00,000 workers in several of its related activities. India is one of the largest textile producing countries in the world. The share of the industry in the export basket of India is around 20%. However, textile industry is vast developing sector and when the competitions are exorbitant especially in its design and quality we have to adopt modern technology management, machine so as to complete with other countries in the international market.

King Henry Iv Part One – Falstaff Notes

Falstaff: J. Dover Wilson – Riot and the Prodigal Prince (1943) â€Å"No on†¦ can have missed the resemblance between Riot and Falstaff Falstaff serves 2 main roles in William Shakespeare’s King Henry IV Part One †¢Alternative father figure to Hal †¢The Vice (comedic representation) As a father figure to Hal, Falstaff’s influence is juxtaposed against that of Hal’s biological father King Henry IV. He influences Hal to steal and behave most inappropriately for a prince.This influence offers comedic relief to the audience from the court aspect of the play and also provides a starting point/lifestyle from which Hal can develop. -Falstaff holds himself much above his setting, considering himself to truly be much greater than he really is he achieves this by such actions as partaking in witty banter with the prince while in the tavern as well as telling lies about heroic deeds he presumably achieved. Act 3 Scene 3 – line 10-15 Comic repre sentation of Falstaff’s virtues -defends himself and by doing so highlights his misdeeds -swore little gambled no more than 7 days a week -went to a prostitute house not more often than every 15 mins -paid off his debts that he keeps burrowing -lived in a good moral compass Falstaff is associated with the Devil of the miracle play and the Vice of the morality play and misleads Hal in such a way as to provide amusement and to lower Hal’s standing to provide contrast to his rising and in such a way as to allow for sympathy to his character but is also obvious to the audience â€Å"that the reign of this marvellous Lord of Misrule must have an end, that Falstaff mu be rejected by the Prodigal Prince,† (J.Dover Wilson) Shakespeare also uses Falstaff â€Å"in order to explain and palliate the Prince’s love of rioting and wantonness† â€Å"a devil†¦ in the likeness of an old fat man† a very different kind of poet, who imagined a very differen t kind of satin. J. Dover Wilson â€Å"Falstaff symbolizes, on the one hand, all the feasting and good cheer for which Eastcheap stood, and reflects, on the other, the shifts, subterfuges, and shady tricks that decayed gentlemen and soldiers were put to if they wished to keep afloat and gratify their appetites in the London underworld of the late sixteenth century. †

What to Know Before Buying a Computer essays

What to Know Before Buying a Computer essays Before outlining what to look for when buying a computer. You first have to know what you are going to be using your computer for. You also have to understand that as much technology as you get or as much as you pay for your computer you are going to realize that as time goes on that there will always be cheaper and better equipment. What I am going to do is to draw an outline what I will do if I were looking to buy a computer. The computer that I will buy would be a personal computer that I will The first thing that I will look at would be what type of a PC (personal computer) do I want. The PC that I will look into is the Dell Dimension XPS B1000R model. The reason that I will recommend this model is because of its cheap price, it Also has some features that I would use, good color and graphics and because of its 3 year warranty and because of the 24 hour 7 days a week telephone service that they offer. One of the most important parts is the computers brain which is called the microprocessor. Each microprocessor chip has a identification number on it that tells you about that chip. The higher the number the faster the chip and the faster the chip the more expensive it is. I would recommend getting the 80486 although this is not the fastest chip it still is sufficient enough and it is cheaper then the Pentium. The next piece of equipment that I would look into is what type of a operating I System I Would want my computer to use. There are three types of operating systems The first one is windows 98 the second one is windows 2000 and the third one is My choice would be windows 98 because it is the cheapest of the three also all the new games work with windows 98.It also has the amount of memory that I will want my computer to have. You would want your computer to have at least 128 mb dimm of memory. Windows 2000 is more expensive and does not have the...

Free Essays on Abercrombie And Fitch

External Analysis Target market Abercrombie and Fitch is one of today’s most popular clothing companies that cater to American’s youth culture. Abercrombie and Fitch clothing is worn by children and young adults, but is largely marketed to the college-age population. Abercrombie and Fitch have been in existence since 1892, beginning as an outdoors sporting goods supplier. Today, A&F stores can be found in malls across America and the A&F logo is easily seen on any high school or college campuses. Abercrombie and Fitch clothes are even worn by cast members of the hugely popular television show, friend. The company claims 18 to 22 year olds as it target market, but it’s marketing appears to be aimed at all teens in general. The claim of a college-age target market is likely designed to counteract backlash form its erotic â€Å"shockvertising†. Abercrombie and Fitch recently introduced toned-down â€Å"Abercrombie† stores with a target market of 7 to 14 year olds. Abercrombie and Fitch have received both positive and negative publicity as a result of its target market. Abercrombie’s positive publicity is mainly due to the positive reaction of 18 to 22 year-olds. Alternatively, Abercrombie’s negative publicity is attributable to parents, legislators and consumers advocates. Such individuals feel that the Abercrombie’s depiction of the American college experience is not seen as responsible by growing number of parents and lawmakers, especially because the company’s message are reaching children under 18. Competition As the company struggle to capture its target market, they are also face with major competitors. Abercrombie and Fitch primary competitors are Gap Inc, Banana Republic, Old Navy, and J Crew. Brand positioning due to the nature of the retailing business, Abercrombie and Fitch must and had been constantly focus on the customers needs with high levels of service on order to capture, create, and retain a competiti... Free Essays on Abercrombie And Fitch Free Essays on Abercrombie And Fitch External Analysis Target market Abercrombie and Fitch is one of today’s most popular clothing companies that cater to American’s youth culture. Abercrombie and Fitch clothing is worn by children and young adults, but is largely marketed to the college-age population. Abercrombie and Fitch have been in existence since 1892, beginning as an outdoors sporting goods supplier. Today, A&F stores can be found in malls across America and the A&F logo is easily seen on any high school or college campuses. Abercrombie and Fitch clothes are even worn by cast members of the hugely popular television show, friend. The company claims 18 to 22 year olds as it target market, but it’s marketing appears to be aimed at all teens in general. The claim of a college-age target market is likely designed to counteract backlash form its erotic â€Å"shockvertising†. Abercrombie and Fitch recently introduced toned-down â€Å"Abercrombie† stores with a target market of 7 to 14 year olds. Abercrombie and Fitch have received both positive and negative publicity as a result of its target market. Abercrombie’s positive publicity is mainly due to the positive reaction of 18 to 22 year-olds. Alternatively, Abercrombie’s negative publicity is attributable to parents, legislators and consumers advocates. Such individuals feel that the Abercrombie’s depiction of the American college experience is not seen as responsible by growing number of parents and lawmakers, especially because the company’s message are reaching children under 18. Competition As the company struggle to capture its target market, they are also face with major competitors. Abercrombie and Fitch primary competitors are Gap Inc, Banana Republic, Old Navy, and J Crew. Brand positioning due to the nature of the retailing business, Abercrombie and Fitch must and had been constantly focus on the customers needs with high levels of service on order to capture, create, and retain a competiti...